Who They Are
AMC is a consulting firm that helps chiropractors run their offices and they teach procedures and protocols as well as utilizing 1 on 1 coaching programs and unique marketing strategies to help chiropractors succeed in their practice
Affordable Management and Consulting had established a strong print advertising campaign to draw in new potential clients to attend one of AMC’s Seminars where the company will then have an opportunity to show the doctor what AMC can do and how they can help.
and well generating high quality referrals. AMC saw the changes happening with old school media and wanted to keep up with the changing tides and begin generating leads online
Finding The Market
We Began by Finding out what individual chiropractors were looking for online. One of our main findings was they were looking for “New Patients.” So we took that patient angle and produced quick video that would provide the chiropractor some super valuable content and in return they provided us with an email address.
- We built landing pages
- We wrote lead converting sales copy
- We Set up and Maintained Email Campaigns to generate leads
- We made a compelling offer to attend a seminars
- Set up Online Display ads
- Set up Pay Per click Campaigns
What Happened?
SUCCESS!! We Used email as a primary source to reach the market. On the first day AMC generated 1200 people providing us their email to watch the new patient video. Along with 1200 people providing their email 53 people took the extra step and filled out info so that we could give them a call at the best available time.
Over the course of a few more weeks using email auto responders, email newsletters, email marketing, videos and audios, we converted another 30 people wanting to attend a seminar.
With the success rate of our online marketing campaign we were able to cut over four hundred thousand dollars of spending on traditional print advertising.
- Found the Market
- Use Pay Per Click and Email Blasts to reach market
- Used SEO Strategy’s
- Developed a Strategy for Online Lead converting
- Generated 1200 email opt ins on 1st day.
- Generated 83 “Hot Leads” to attend seminar
- Saved AMC over 400,000 in advertising cost.
This campaign is ongoing and continues to generate new leads everyday!
1st page google search results