Who They Are…
Chiropractic Hope Association
CHA is a company designed to teach chiropractors about Internet marketing. They designed a series of educational video tutorials on PPC, Google Places, Lead Generation and using Aweber for email marketing.
CHA wanted a Membership style site. Capable of downloadable content, video training modules with the capability of having member profiles, commenting and a forum.
CHA Also needed a sales process and product launch strategy. They needed something easy and simple enough that anyone could understand and Not Get Lost or Confused… CHA wanted the ability for visitors to share there content on facebook and twitter to generate a type of viral marketing
How We Helped
We,
- Set up online payment process
- Created Video Sales funnel
- we created a series of 5 videos each about 15 minutes long.
The objective was to walk the doctor down a path that shows them multiple services they are possibly missing in their practice show them how to do it on their own and then offer the CHA service. These videos gave away amazing free content. The Titles were…
- Get Your Chiropractic Practice Found On Google For FREE! – This videos is focused on getting each doctor up and running on google places which is a free listing service for local businesses. The emphasis was on how valuable utilizing this simple service can help grow the practice.
- The Go To Doctor Blueprint – the second video in this series was focused on showing the doctor the valuable asset of utilizing an infomercial not just as a tool to use on TV (which is expensive) But using the infomercial as a critical referral tool in the office with their existing patients.
- The Plastic Gift Card Method - The third video was focused on updating an old concept of the health certificate. CHA implemented the plastic gift card into multiple clinics that saw huge results. Using the concept that we all are conditioned by society to think that little plastic gift cards are worth money. So we designed a video explaining this concept. Gave the viewer a free template for the plastic gift card and the best priced location to purchase. The video was a huge hit.
- The Marketing Funnel – This was the fourth video in the 5 video series and was focused on teaching about the marketing funnel and how having a static website is basically a glorified brochure and missing critical pieces…The importance of collecting information from your visitors by offering free content. and building your list of visitors. Then building relationships with your visitors and cutting costs of print advertising by building your own list of potential customers or patients or clients.