Just relax and know that with a few simple basics you can get onboard with social media and start building great relationships with your potential and or existing clients. This article will focus on some easy ways to use Facebook in your practice.

The first thing to remember is the purpose of Facebook. It is a place where people connect and interact with their friends. Keeping that in mind will make sure your Facebook efforts have the right style and tone.

Another point to consider is how Facebook compares to other social media. Blog posts are often long and rich with detail, while messages on Twitter seem microscopic by comparison (the standard is 140 characters including spaces). Facebook posts should fall somewhere between these two extremes, leaning towards the briefer end of the spectrum.

Your goal on Facebook is to get your prospects and existing customers or clients to “like” your page, interact with the content that you post and communicate with other clients.

Here are three simple steps for establishing a presence on Facebook:

1. Create a quality page.

Sloppy pages don’t get “liked,” so make sure yours is appealing from the start. Some of the simplest oversights can lead to people not liking you, such as failing to fill out your profile completely or not including open settings that allow users to post content. Make sure your clients know you have a page on Facebook. Send out an email blast announcing this to your clients and hand out small cards with the same announcement.

2. Know your prospects and existing customers or clients.

Facebook content feels like it’s all about talking, but you also need to listen to your prospects and patients. If your posts don’t match up with what they want to hear, you’ll be wasting your time. You probably already have a sense of what interests them, like updates on new techniques you are using, other tips and guidance or offering discounts and special offers. This could encourage sporadic clients or customers to come in more often.

3. Post consistently.

One quality post per day (two at the most) is better than a lot of mediocre posts. Spend time offline writing quality posts that will inspire others to comment and USE PHOTOS… Strike a balance between scheduled content and one-on-one interactions with prospects and clietns to suit your availability. Offer discounts and special deals to reward your most loyal fans. Some people will post complaints but if you are able to deal with them quickly and honestly, this will impress people including potential new customers.

You can do as much or as little as you want with the wide variety of social media tools now at your disposal. Following the three simple steps outlined here will get you started with Facebook and help you forge new connections with your clients that will last a lifetime.

Watch the Video

Question: Are you using Facebook to connect with prospects and existing customers or clients?

If so, feel free to share ideas that have worked well to stimulate engagement in the {comments} section below.

foursquare Local search grows

Foursquare has released what it is calling “Personalized Recommendations for the real world” On Foursquares recently redesign of their site and introduced  ”explore.” the “Explore” feature offers better keyword search and several new filters that enable users to drill down in search results. We can now, without hesitation, call Foursquare a “local search engine.”

You will find the explore button in the far left hand corner

Users can now search on categories or business names.

If your local chattanooga business isn’t on foursquare you need to be there.

Download the Mobile App

or create an account using your computer.

this is the perfect place for advertisers…

Who They Are…

Chiropractic Hope Association

CHA is a company designed to teach chiropractors about Internet marketing. They designed a series of educational video tutorials on PPC, Google Places, Lead Generation and using Aweber for email marketing.

CHA wanted a Membership style site. Capable of downloadable content, video training modules with the capability of having member profiles, commenting and a forum.

CHA Also needed a sales process and product launch strategy. They needed something  easy and simple enough that anyone could understand and Not Get Lost or Confused… CHA wanted the ability for visitors to share there content on facebook and twitter to generate a type of viral marketing

How We Helped

We,

• Set up online payment process
• Created Video Sales funnel
• we created a series of 5 videos each about 15 minutes long.

The objective was to walk the doctor down a path that shows them multiple services they are possibly missing in their practice show them how to do it on their own and then offer the CHA service. These videos gave away amazing free content. The Titles were…

1. Get Your Chiropractic Practice Found On Google For FREE!  – This videos is focused on getting each doctor up and running on google places which is a free listing service for local businesses. The emphasis was on how valuable utilizing this simple service can help grow the practice.
2. The Go To Doctor Blueprint – the second video in this series was focused on showing the doctor the valuable asset of utilizing an infomercial not just as a tool to use on TV (which is expensive) But using the infomercial as a critical referral tool in the office with their existing patients.
3. The Plastic Gift Card Method - The third video was focused on updating an old concept of the health certificate. CHA implemented the plastic gift card into multiple clinics that saw huge results. Using the concept that we all are conditioned by society to think that little plastic gift cards are worth money. So we designed a video explaining this concept. Gave the viewer a free template for the plastic gift card and the best priced location to purchase. The video was a huge hit.
4. The Marketing Funnel – This was the fourth video in the 5 video series and was focused on teaching about the marketing funnel and how having a static website is basically a glorified brochure and missing critical pieces…The importance of collecting information from your visitors by offering free content. and building your list of visitors. Then building relationships with your visitors and cutting costs of print advertising by building your own list of potential customers or patients or clients.

Who They Are

AMC is a consulting firm that helps chiropractors run their offices and they teach procedures and protocols as well as utilizing 1 on 1 coaching programs and unique marketing strategies to help chiropractors succeed in their practice

Affordable Management and Consulting had established a strong print advertising campaign to draw in new potential clients to attend one of AMC’s Seminars where the company will then have an opportunity to show the doctor what AMC can do and how they can help.

and well generating high quality referrals. AMC saw the changes happening with old school media and wanted to keep up with the changing tides and begin generating leads online

Finding The Market

We Began by Finding out what individual chiropractors were looking for online. One of our main findings was they were looking for “New Patients.” So we took that patient angle and produced quick video that would provide the chiropractor some super valuable content and in return they provided us with an email address.

• We built landing pages
• We wrote lead converting sales copy
• We Set up and Maintained Email Campaigns to generate leads
• We made a compelling offer to attend a seminars
• Set up Online Display ads
• Set up Pay Per click Campaigns

What Happened?

SUCCESS!! We Used email as a primary source to reach the market. On the first day AMC generated 1200 people providing us their email to watch the new patient video. Along with 1200 people providing their email 53 people took the extra step and filled out info so that we could give them a call at the best available time.

Over the course of a few more weeks using email auto responders, email newsletters, email marketing, videos and audios, we converted another 30 people wanting to attend a seminar.

With the success rate of our online marketing campaign we were able to cut over four hundred thousand dollars of spending on traditional print advertising.

• Found the Market
• Use Pay Per Click and Email Blasts to reach market
• Used SEO Strategy’s
• Developed a Strategy for Online Lead converting
• Generated 1200 email opt ins on 1st day.
• Generated 83 “Hot Leads” to attend seminar
• Saved AMC over 400,000 in advertising cost.

This campaign is ongoing and continues to generate new leads everyday!

1st page google search results

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